The adult store has gotten the royal recognition after making $100 million in sales across the world, including in Australia.
Source: News.com.au
UK – A sex toy retailer has won a prestigious business award – from Queen Elizabeth.
Britain’s biggest adult store, Lovehoney, has netted the royal accolade for outstanding continuous growth in overseas sales.
The site which calls itself “the sexual happiness people” sells lingerie, lubricants, bondage equipment and sexy gadgets.
It also has the official worldwide licence to make and sell Fifty Shades of Grey products based on the hit 2011 erotic novel and 2015 movie adaptation.
The business has won the Queen’s Award for Enterprise after its sales boomed from £12 million ($A22 million) in 2015 to £56 million ($A100 million) today – an increase of 365 per cent.
It means the site can use the Queen’s Award emblem in advertising for five years.
Debbie Bond, of Lovehoney, said: “We are thrilled to have received official recognition from the Queen.
“Her Majesty has been a wonderful supporter of Lovehoney as we have grown into being the world’s leading sexual wellness brand.
“Royal patronage will help us to create more jobs at our Bath HQ and in our international offices, and spread the sexual happiness message globally.”
Currently, the company boasts 2.2 million customers with websites in countries including the US, Canada, Australia and New Zealand, plus EU countries including France, Germany and Spain.
This isn’t the first time Lovehoney has received royal recognition.
In 2015, according to the Daily Express, the company also won the Queen’s blessing for boosting British exports, after which Lovehoney founders Richard Longhurst and Neal Slateford celebrated with Queen Elizabeth II and Prince Philip at Buckingham Palace.
Bond wrote: “The Queen is the UK’s greatest trade ambassador and royal approval shows again how mainstream shoppers and retail outlets are embracing sexual wellness products as never before and appreciating their importance in improving overall wellbeing – a particularly important message as we come out of lockdown after a stressful year living with the pandemic.”
This story originally appeared on The Sun and is reproduced here with permission
