Source: Iirishmirror.ie.

IRELAND – DUBLIN – The sex educator, who owns her own tech firm and works with Forbes 100 listed multinationals, spent five years working on kinkify.ie which she plans to launch in March.

See more and larger photo’s on: Irishmirror.ie

A Dublin Dominatrix has revealed her plans to launch a global kink website on a scale to rival Amazon and eBay.

Clarity Mills, 38, has hundreds of vendors lined up for the platform which will specialise in “play events” and “bespoke kink supplies”.

The sex educator, who owns her own tech firm and works with Forbes 100 listed multinationals, spent five years working on kinkify.ie which she plans to launch in March.

She told the Irish Sunday Mirror: “It’s a multi-vendor platform like eBay or Amazon.

“I already have 750 vendors lined up. I’m certainly expecting €2.5million to €3million of sales on the platform in the first 18 months.

“We will be focusing on events, selling event tickets, educational content and bespoke kink supplies.”

Clarity and her husband are both swingers and polyamorous and she trained for three years in Los Angeles for her work as a dominatrix.

She plans to scale back her IT consultancy work so she can concentrate more on the website which will sell a huge range of latex gear, corsets, whips and sex toys.

She said: “We have a sex positivity conference in October with three to four thousand people coming over for it.

“The kink industry is workth EUR25billion a year… of that about 90 per cent is owned by the larger multi vendors. I’m a tech geek at heart, I just thought if you took all the sex sites and shops and added them together…

“I built the platform to do the same thing as eBay. All of the people who work with me are kinksters, we only sell kink paraphernalia.

“So instead of products mass produced in Asia, a lot of them are bespoke.”

Kinkify will provide a global marketplace for sex toys, adult toys, bondage and fetish gear and other “kinky items”.

Clarity, whose top secret client list includes some of Ireland’s top professionals and sports people, said she set up her own retail company to “take the BS out of BDSM”.

She promised: “No jacked up prices, no sh*tty sales gimmicks, just connecting kinksters with the products, services, information and community events that can aid them along their pervy paths.”

The platform will facilitate the advertising and sale of tickets for play events and sex parties where in Ireland “venue is always a problem”.

Rules state that if you host an event in a pub you cannot have sex or nudity – but in a private residence anything goes for legally consenting adults.

Clarity, an advocate of “worship type” play such as spanking, whipping and chaining, revealed: “Even after the Virgin Media show I still struggled to find a venue for play events.

“Education and exposure is really what is needed in Ireland right now.

“Feedback to the show was largely positive and the biggest question was how to get involved.

“But there were a few people in the industry who were worried about being outed, so we have a ways to go.”

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Clarity has been working with a team of investors and IT contractors for almost five years and is confident kinkify. ie will attract a global audience.

She said: “This is the fruit of me living in the tech industry for two decades.

“Between the consultancy, dominatrix work and the website I am crazy busy, but you sleep when you’re dead, right?”